About Project
“Pinkfong Homeschool” is a monthly membership education program consisting of the curriculum necessary for the growth of children. Books and toys are delivered every month according to the theme, and repetitive learning through exciting music and dancing helps to form a child’s healthy lifestyle habits.
I participated in project design and was responsible for all visual things. I designed the UI/UX of the website and interactive app, activity books, and marketing materials to promote “Homeschool”.
Contribution
Website UX / UI
Play App UX / UI
Activity Book
Project Design
100%
100%
80%
30%
Tools
Process
UNDERSTAND
Problems
To figure out the reason why the number of homeschool subscriptions was decreasing, I conducted a number of researches such as the user flow, the number of visitors, and the subscription step.
RESEARCH
User Personas
RESEARCH
User Journey
RESEARCH
Insights
UX DESIGN
User Flow
Multi System
Can learn subjects repeatedly with songs, interactive app, toys, and books
UX DESIGN
Website Architecture
UX DESIGN
Wireframe
UX DESIGN
Branding
I developed a brand identity to give a coherent visual to all content at homeschool, such as the website, play app, books, toys, and marketing materials.
DEVELOP
Website
In order to give information clearly, I built a vertical scrolling interface and applied a brand guide that shows the identity of homeschool.
DELIVERY
Testimonials
