Sina Kim

Hi there,

I'm

Welcome to my world đź‘‹

My mission is to create experiences that delight and inspire. I thrive on collaboration and love exchanging ideas around concepts and visuals, always with a strong sense of player empathy.

Throughout my career, I’ve worked on projects from early-stage concepts to full launches across mobile, PC, and console platforms for globally recognized IPs, including Disney and Baby Shark. I specialize in UI/UX and visual design, using tools such as Adobe Creative Suite and Unity.

I’ve also led cross-functional teams, made key visual design decisions to support monetization strategies, and mentored fellow UI artists by providing constructive feedback to help them grow and improve their work. My top priorities are delivering projects on time with excellence and fostering a positive, inspiring team environment.

If you’d like to know more about me, feel free to reach out!

Experiences

Senior UI Artist / Gameloft, Apr 2023 - Present

Project: Disney Dreamlight Valley (shipped)

  • Manage UI features for each game update, including design systems, game menus, HUD elements, iconography, and UI 2D effects, from concept to final implementation

  • Design and iterate on low and high-fidelity mock-ups that respect UX recommendations and technical constraints

  • Work closely with developers, UI designers, product managers, and other project stakeholders

  • Effectively communicate the style guide and interactions to the development team and monitor the quality of the UI implementation

Interactive Team Lead / The Pinkfong Company, May 2018 - Apr 2019

Project: Pinkfong Baby Shark

  • Contributed to “Baby Shark” reaching the No.1 view on YouTube by connecting multiple products within the company including mobile games, AR cameras, and social networks for global fans

  • Led the Interactive team—a cross-functional team of UI artists, developers, and designers

  • Made key visual design decisions to deliver high-quality, monetizable games and products

  • Mentored and guided UI artists, providing constructive feedback to improve their skills and work quality

  • Developed and distributed "Baby Shark" design guidelines for external third-party teams, reviewed their implementations, and provided detailed feedback

UI·UX Designer / The Pinkfong Company, May 2013 - May 2018

Project: Pinkfong Baby Shark

  • Designed UI for 25 global games using visual design skills including color theory, screen layout, typography, iconography, and animation

  • Participated in creating a UI design system and designed human-centric interfaces

  • Developed services from early-stage concepts to launch on diverse platforms such as mobile, tablet, PC, and TV

Education

Visual Communication Design, Bachelor

Seoul Women's University (2008 - 2013 Seoul, Korea)

Digital Marketing Specialist, Diploma

Cornerstone College (2020 - 2021 Vancouver, Canada)

UX·UI Development

British Columbia Institute of Technology (2022 - 2022 Vancouver, Canada)

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