Sina Kim

Hi there,

I'm

Welcome to my world đź‘‹

My mission is to create experiences that delight and inspire everyone. I enjoy collaboration and sharing ideas about concepts and visuals, as well as state-of-the-art technologies. I’ve had the opportunity to learn and grow from a variety of challenges throughout my career – creating across multiple platforms such as games, AR cameras, and web & print for the worldwide hit content “Baby Shark”. I designed interfaces, brand guidelines, as well as graphics for marketing. I was also in charge of the interactive team. That’s why I can establish all steps for the project and work with others collaboratively. My priority is to complete each project on time with excellence, and inspire positivity within the team.

If you would like to know more about me, feel free to reach me.

Experiences

Senior UI Artist / Gameloft, Apr 2023 - Present

Project: Disney Dreamlight Valley (shipped)

  • Manage UI features for each game update, including design systems, game menus, HUD elements, iconography, and UI 2D effects, from concept to final implementation

  • Design and iterate on low and high-fidelity mock-ups that respect UX recommendations and technical constraints

  • Work closely with developers, UI designers, product managers, and other project stakeholders

  • Effectively communicate the style guide and interactions to the development team and monitor the quality of the UI implementation

Interactive Team Lead / The Pinkfong Company, May 2018 - Apr 2019

Project: Pinkfong Baby Shark

  • Contributed to “Baby Shark” reaching the No.1 view on YouTube by connecting multiple products within the company including mobile games, AR cameras, and social networks for global fans

  • Led the Interactive team—a cross-functional team of UI artists, developers, and designers

  • Made key visual design decisions to deliver high-quality, monetizable games and products

  • Mentored and guided UI artists, providing constructive feedback to improve their skills and work quality

  • Developed and distributed "Baby Shark" design guidelines for external third-party teams, reviewed their implementations, and provided detailed feedback

UI·UX Designer / The Pinkfong Company, May 2013 - May 2018

Project: Pinkfong Baby Shark

  • Designed UI for 25 global games using visual design skills including color theory, screen layout, typography, iconography, and animation

  • Participated in creating a UI design system and designed human-centric interfaces

  • Developed services from early-stage concepts to launch on diverse platforms such as mobile, tablet, PC, and TV

Education

Visual Communication Design, Bachelor

Seoul Women's University (2008 - 2013 Seoul, Korea)

Digital Marketing Specialist, Diploma

Cornerstone College (2020 - 2021 Vancouver, Canada)

UX·UI Development

British Columbia Institute of Technology (2022 - 2022 Vancouver, Canada)

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